Joanie interviews JV Crum III, author of Conscious Millionaire: Grow Your Business by Making a Difference. In nerd speak, JV is a Jedi Master. Not only has he mastered the art of helping entrepreneurs make money, but he also uses the Force for good. JV says you have to get in touch with yourself and know what your purpose is before you will be able to take focused action and have the biggest impact. The people skills for this episode center around communicating with one person: yourself.
Q: What is your book, Conscious Millionaire, about and what inspired you to write it?
“It really starts with purpose. I start in a different place from most people. Most people start with something external to the entrepreneur: ‘here’s what you need to do, do some research, and build a business based on that.’ I agree you need to do all that, but it’s not step one.”
“Step one starts with what’s that internal sense of purpose that you have that’s within you, that’s bigger than you, that makes your life really meaningful. If you bring that in at the core of your business, you’re going to create a bigger vision of what your business can be, who you can help, and the impact you can make.”
Q: What does it mean to be conscious?
“It took me a while to figure that out. I use conscious in three ways. The first way is that conscious comes out of psychology—being aware, having an awareness of how to build a business. The second way is visionary consciousness, like Steve Jobs or Martin Luther King or Ghandi’s visions. This is where disruptive businesses come from. The third way is social consciousness. In the past two decades, people have become more socially mindful, but it has also been where big money is being made solving these problems.”
Q: There are so many companies that fail. What’s your advice to help entrepreneurs thrive?
“Create the business model that will achieve your objectives. My process is: conscious focused action. Most people want to skip the conscious step. That’s where you get clear about your number one priority, whether it’s for ninety days or three years. You can’t take the action until you’re clear about what your number one priority is.”
Words of Wisdom:
“There’s a fulfillment piece out of doing something that matters.”
“Ask yourself: what can you do that can have a thousand times the impact and have a thousand times the revenue than what you’re doing now?”
“The biggest way that you can win involves others winning and society becoming a better place.”
“The entrepreneurs who are just saying “what’s in it for me” are missing the biggest money that’s on the table.”
“You can’t have too much good will.”
Download JV’s High Performer Formula at ConsciousMillionaire.com/highperformer.
Contact JV Crum III:
Text JV on his personal cell phone at 303-641-0401 and include your name.
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