Category Archives: Episode

Manish Bhardia: Habits for Healthy Teams



Joanie has a conversation with Manish Bhardia.  Manish is a principal at Think AI, a software development and consulting firm, author of the book Teamwork and Collaboration: How to Select and Use Right Productivity Environment for You and Your Team, and co-host of True Stories in Tech podcast. Manish specializes in AI and cloud consulting and has more than 17 years of experience leading complex technical projects.

Highlights:

Q: How did you move from being an engineer to a project manager?

Manish was told he was good at communicating with the clients and business users and that got him thinking about becoming a business analyst or project manager.  Also learning about the bad things that project managers do, such as working their teams too hard, made him want to do better with his team.

Q: How did you come to start your company, Think AI?

Because he worked well with clients, Manish decided he wanted to work with multiple clients as a cloud consultant and business owner.  He tells us how he learned how to build his sales skills too.

Q: How did you come to write your book, Teamwork and Collaboration?

A lot of Manish’s work at Think AI has been focused on teamwork.  They conducted a user-group survey to find out what their challenges were, and he wrote the book on the top ten items that centered on teamwork and collaboration.

Q: What are some of the unhealthy habits that remote workers have adopted and how can they get back to or start new healthier ones?

Manish said there are easy answers, but they are hard to implement.  He gives many tips both in his book and on the episode.  He also talks about how to add fun to a remote work environment, how to add clarity as a leader.  He also talks about how people adapting to interacting with AI.

Words of Wisdom, especially for Remote Work:

Keep your body active.

Keep calendar slots open for fun.

Create your ideal calendar and try to fit your schedule to that.

Be clear to your team on what to ignore.

Shout Out:

IAMCP, the International Association of Microsoft Channel Partners.

Contact Manish Bhardia:

Website: Think AI

Book: Teamwork and Collaboration: How to Select and Use Right Productivity Environment for You and Your Team

Podcast: True Stories in Tech

 

 


Lydia Chiu: The Importance of Communication in Web Design



Joanie interviews Lydia Chiu, a partner at Jub Jub Interactive.  Jub Jub is a web application development company based in Orange County, CA.  Lydia has over 15 years of programming and web development experience.  She has a deep understanding of content management systems and enterprise application development.  Listen to the episode to hear Lydia’s stories on how she became a web developer, how she developed as a leader and how communication has been core to her success.

Highlights:

Q: How did you develop an interest in web design and become a partner at Jub Jub?

It’s not the typical story and it involves an interesting pivot and an unusual partnership.

Q: What challenges did you run into early on as a team lead and how did you overcome them?

It included a feeling of imposter syndrome, a lot of learning, and good communication skills.

Q: How have you evolved as a leader over the years, for example as a partner at Jub Jub?

Learning how to groom new leaders and employees who could interact effectively with clients.

Q: How do you understand your clients’ businesses and needs and what skills did you have to develop to get better at that?

Lydia’s early work in customer service while in high school was an important experience for her to develop communication skills and comfort in delivering bad news.  Delegating is an ongoing challenge.

Q: There aren’t many women who do what you do.  What has been your experience as a woman in the field of software development?

Lydia has had great female role models but has also encountered some unfortunate situations with clients who respond to her differently than her male counterparts.  Listen to the podcast to hear her stories.

Words of Wisdom:

Mom was always right.

No matter what you’re doing, writing and coding are fundamental skills for success.

Anytime you start a business with partners, there’s a huge amount of trust that you need.

Knowing you’re going to work through conflict is key to a successful partnership.

Contact Lydia Chiu:

Website: jubjub.com

Email: lydia@jubjub.com

Twitter: @lydiaatjubjub


Michelle Beauchamp: Leveraging Diversity as a Team Leader



Joanie has a conversation with Michelle Beauchamp about diversity, equity, and inclusion in the tech world.  Michelle is the CEO of The Champ Group, a training and coaching firm that focuses on sales and diversity.  One of the reasons Michelle is so special is that she is a very positive, encouraging person.  She will inspire you in this episode.

Highlights:

Q: How did you come to help organizations work on diversity, equity, and inclusion?

“My passion is to help people learn and grow and succeed.  When I started The Champ Group, I decided to focus on leadership, sales, and communication.  That’s what I have done for 14 years.  I love helping people grow in those three areas.   I help people understand the greatness they already have within themselves.”

“This summer, I had an epiphany.  It happened because of my awareness of so much racial injustice— the cases of Ahmaud Arbery, BreonnaTaylor, and George Floyd—and that’s just to name a few, just for this year.  I thought, ‘I have a passion for this.  Clearly, I have my own experiences being a Black woman,’ and I thought, ‘I need to put my leadership training that I already have and the subject of diversity and inclusion together and make that work.’  I came across a program from another group I’m a member of—a program that I could purchase a license to—and I decided, ‘I’m going for it!’”

“Clearly, this is a subject that is tough.  Everybody has an opinion about it.  Some subjects that I already teach, such as the power of listening, the energy that is required to really listen and not interrupt and jump in there, and the ability to have empathy, are already leadership traits that I train on.  It’s just that now, we can dive into it on the subject of diversity and inclusion, which does require a lot of listening, a lot of empathy, and speaking at the right time.”

Q: A lot of clients are asking about diversity, equity, and inclusion.  But, especially in tech, I hear that they feel like they are doing as much as they can, and they don’t know what else to do.  Or they are concerned about doing the wrong thing and are playing it safe by doing nothing.  What is your response to that?

“The good news is that it is being discussed.  People are curious and they are concerned.  I look at that as a good news thing.  I’ve been doing a lot of research on this and I saw some descriptions that I thought were interesting.  One came from Accenture and it said that companies who take this on need to have bold leadership.  They need to have an empowering environment.  And they need to be willing to take action.  You can’t have these conversations and then nothing happens.  That’s what employees are concerned about.  Not doing anything, that’s what not to do!  Don’t try to sweep it under the rug.”

“I wish that more companies would hire consultants to work with them on this because that’s what companies do; they seek professional guidance when they need help with something.  The same is true with this subject.”

Q: The stats on diversity in STEM suggest that not enough is being done.  What are technical organizations missing?

“I hear ‘We can’t find qualified minority applicants.’  That has to be yesterday, not today and tomorrow.  It does take extra effort.  Someone in the company can have the job responsibilities to reach out to other communities.  For example, there are the HBCUs (historically Black colleges and universities), as well as other ethnic universities.  There are also the chambers and women’s organizations.  The existing workforce is diverse.”

“One thing I know is the people in the tech companies are smart.  Companies that have more diversity enjoy more profits.  It’s worth the effort to go out and find the people.  We need more people to be mentors and sponsors.  That’s the inclusion part of it.”

Q: How do we start the conversations and take action?  Listen to the episode to hear Michelle’s response.  Her advice for starting is simple yet critical, something we can all do.  She also shares tips on what to do and what not to do in leading efforts in diversity, equity, and inclusion.

Words of Wisdom:

The first thing to do is have the leaders check themselves.

If you’re not embracing diversity, equity, and inclusion, accept that.

None of us has all the answers.  We just need to show we care.

Embrace the effort to reach new communities.

It’s little things, like who are you inviting to lunch?

We need to get over it!

No matter what the cause is, we all need allies.

Contact Michelle Beauchamp:

Email: michelle@thechampgroup.com

Website: https://www.beasaleschamp.net/

LinkedIn: www.linkedin.com/in/MichelleBeauchamp


Mike Kimball: Key People Factors for Entrepreneurs



Mike Kimball is an attorney who works on venture capital deals in the tech space.  He knows what it takes to create and execute structures and agreements to foster fast growth.  He also knows where entrepreneurial leaders fail.  Mike has a wealth of experience from working on a nuclear submarine to working in big tech in Silicon Valley and negotiating business deals for companies of all sizes.  For his stories and insights from his eclectic background, listen to the episode.

Highlights:

Q: Tell us about your eclectic background.

“As a kid, I always had a fascination with airplanes.  I also had a fascination with submarines.  When I was in college, I spent two summers working in the space program.  I graduated with a bachelor’s in chemistry.  I ended up in Bakersfield, was bored, and went to see the Navy recruiter.  When he heard I had a technical background, he put me in the nuclear submarine program.”

“When I got out, I worked in energy, then went back to school and got a law degree.  I had met a friend (our families were water skiing buddies) and the two of us went shopping for a house boating trip.  We were walking out of the store with our grocery carts full of groceries and he told me to call his friend about a job.  I did and was hired and helped grow the company.  I was then introduced to the general counsel at Yahoo and he hired me in an executive position, where I stayed for six years until I hung out my own shingle.  My clients are typically either small companies or small venture capital firms.”

Q: What observations did you have working at a large company?

“As a company grows, unless they have a very enlightened HR department, it naturally starts making decisions more by committee than by leaders and that slows things down.”

Q: What do you look for in startups?

“If you had to pick one thing to bet on it’s the founder.  Have they had a successful exit?  Does their vision hang together?  Is it coherent with the business model?  Is the founder coachable?  And coachable really comes down to good listening skills.”

To hear more about why startups fail and the importance of sales early on, listen to the episode.

Words of Wisdom:

Leaders need good listening skills.

We always do it better the second time than the first time.

There’s a true art to getting doors open and deals made.

The power of “no” when you don’t want to do something is very powerful.

I would like to see more coaching of founders.

Contact:

Website: www.kimballesq.com
LinkedIn: https://www.linkedin.com/in/michaeljkimball/
Facebook: https://www.facebook.com/Law-Office-of-Michael-Kimball-108717547452026/?modal=admin_todo_tour

 


Lynda Roth: Leading Transformational Change



Joanie has a conversation with Lynda Roth, a consultant who bridges IT expertise with business and lean management.  Lynda founded LJR Consulting Services to provide assessment of existing business and IT processes and educate business executives about information technology options and lean business process to help them creatively reduce cost and improve profits.  Lynda also has a book coming out soon called Digital Transformation: An Executive Guide to Survive and Thrive in the New Economy.

Highlights:

Q: You’re not a typical IT consultant. What do you do?

“I generally work with executives.  I don’t get into the tech anymore.  I’m generally brought in to a board member or executive I’ve met or through someone who referred me.  They usually have some sort of a problem and they don’t know how to define it and they don’t know what to do next.  That’s where I start.  Let’s evaluate what your problem is and then I find out what to do.  I organize and manage the whole thing and bring in all the resources.”

Q: You started out as an accountant.  How did you get into this line of work?

“My father desperately wanted me to be an accountant when I got out of school.  I thought it would take too long.  At this time, colleges were just starting to have technology in their curricula.  My guidance counselor suggested I look into that.  They had a few IT courses and business courses.  I got a 2-year degree, got a job, and satisfied my need to move out of my parents’ house.  I went back to accounting school at night and got that degree, but I was already making more in IT than I would as an accountant.”

“I started my own software company in the 80s and had my own digital disruption that caused the business to fail.  And then I started my own consulting business to help other companies transform.”

Lynda’s story of her own digital disruption is compelling.  Listen to the episode to hear it and what she learned.

Lynda also tells stories from her book about transformations that changed whole industries before digital was even a thing.  Her lessons are powerful and directly relate to today’s transformative world.

Words of Wisdom:

You need to re-imagine your business today.

In the 21st century, you have to throw out the rule book of what you’ve done before.

Sears was the Amazon of their day.

Why did everybody gravitate toward the automobile?  Because it was faster than the horse.

Contact Lynda Roth:

Website: http://www.ljrconsultingservices.com/

Telephone: 818-216-7264

LinkedIn: https://www.linkedin.com/in/lyndajroth/

Look for her book on Amazon.


Paul Johnson: From Rapid Growth to Team Reductions



Highlights:

Joanie has a conversation with Paul Johnson, Partner and Managing Director of Essilen Research.  Essilen is a consulting company that helps tech leaders build robust and reliable tech organizations.  Paul has over 20 years of experience at Qualcomm, where he worked his way up from a software developer to a senior director of engineering, overseeing a worldwide team of hundreds of engineers.  He has some great stories and insights to share.

Questions:

Q: What brought you to San Diego from Canada?

“I went to the University of Waterloo, which is famous for engineering and for doing internships, and lots of companies around the world go there to recruit.  I did an internship at Qualcomm and came back after college.”

Q: You have a bit of a unique story working for Qualcomm for over 20 years.  The company went from rapid growth to reductions in teams.  What did you learn from that?

“It was the number one company on the NASDAQ when I joined in ’99.  You feel kind of invincible when it’s like that.  It’s really exhilarating, and you feel like you’re going to change the world.  I did learn how to be a software engineer, professionally, how to add value, how to crank and get my technical chops up.  But then, as the years went by, what made it so interesting to stay at one company, which is a little unusual these days, is that you get to see the arc of how things can change.”

“A huge lesson learned that I use in consulting is that you can’t grow out of all your problems.  When you’re growing, you kind of feel that way, that you can keep growing and it will go away.  Another one is the importance of seeing when growth outpaces processes.”  To hear Paul’s examples and his challenges with layoffs, listen to the episode.

In this episode, you’ll also hear Paul’s insights on how to prepare for the unexpected (such as a pandemic), the surprising thing that helped Paul develop his people management skills, and how he founded his consulting company, Essilen Research, and what they do.

Words of Wisdom:

It’s really hard to unwind processes that you didn’t set up right.

Get into the habit of writing down how you work at your company.

People change a lot and it has a lot to do with incentives at work.

It’s not about navigating prickly people, it’s about debugging what’s behind people.

You need feedback to have a world class team.

Contact Paul Johnson for a free consultation:

Website: Essilen-Research.com

LinkedIn: https://www.linkedin.com/in/pauljohnson-techleader/

 


Aseem Giri: Managing Technical and Creative Personalities



Joanie has a conversation with Aseem Giri.  Aseem has over twenty years of experience as an entrepreneur, private equity investor, and investment banker. He is also fond of art, serving as an Art Advisor and/or Finance Advisor to art-related businesses, and he hosts his own podcast, called ACHiEVE, where he interviews people about life-changing events.  Aseem has a lot of experience working with both creative and technical leaders and shares his insights in this episode.

Highlights:

Q: Tell us about your background.

“I was born in Germany to parents of Indian origin.  We migrated to the States when I was young and we lived within a 90-minute drive of New York.  I went to college in Philadelphia and followed a fairly traditional path in terms of finance.  I did a 2-year analyst program at a Wall Street firm called Salomon Brothers. That was in the mid-90s.  It doesn’t exist today.  It got gobbled up by Citibank.  From there, I made it a career objective to go into private equity.”

“Life threw me a curveball.  My son—who is now 12—when he was 2 ½, was diagnosed with a rare blood disease called severe aplastic anemia.  I made the clearest decision I’ve ever made in my life.  I dropped everything I was doing and I focused on him.  My son is cured now, thankfully.”

“At the same time, I lost my mother to leukemia.  Those two things had a profound impact on my and I didn’t want to go back.  I became an entrepreneur, a serial entrepreneur.  I have founded and sold three different health and wellness businesses.  I also do have a passion for art and I became an active collector and became involved with an organization in the art space.”

Q: What kinds of challenges do you see in the different spaces of technical, wellness, and creative?

“I often find that the wellspring of ideas come from the ‘creatives.’  I include engineers in that category—technical people who have a solution to a problem.  What I have found in interacting with them in the role of the business guy setting the deadlines and such, is that you have to give a lot of roaming space to creatives.  Be liberal with the deadlines and sometimes give them false deadlines and use them as an opportunity to check in.”  He relates this to products ranging from yoga mats to thermal printing.

Aseem answers a number of questions, including: What does the CEO look like who you evaluate as having to replace when you invest in a company?  What kinds of challenges have you faced with engineers?  Why does it matter who gets the credit for solutions?

He also reveals his latest innovation, a virtual reality based meditative experience that is comprised of sound-based and visual-based stimulation.  It is a “bio hack” that lowers cortisol levels and emotional regulation without the spiritual aspect.

Words of Wisdom:

Technical people are artists.  If you try to corral them too much, you’re not going to get the best work out of them.

You don’t want your engineers to worry about cost.  You just want them to come up with the best solution possible.

I’m never intimidated by competition because I feel we’re going to find a niche that’s ours.

If you’re the founder, it can feel like the company is the alter ego of you.

Contact Aseem Giri:

Podcast website: https://achievepodcast.com/

LinkedIn: https://www.linkedin.com/in/aseem-giri-9463401/

 


Luis Socconini: Leading Efficient Teams



Joanie has a conversation with Luis Socconini, the Director of the Lean Six Sigma Institute and master blackbelt in Lean Six Sigma.  He is the author of several books on Lean practices and has run over 300 projects in Mexico, the United States, Spain, and South America.  He is an engineer by training and he has several certificates in quality and manufacturing from very prestigious institutions, like Harvard and MIT.  Luis tells us about how he learned to be a good leader anywhere and how to help teams work more efficiently.

Highlights:

Q:  Tell us your story of starting a business in Mexico and moving it to the United States?

“I’m an industrial engineer with a master’s in quality and productivity.  One of the key factors for a business to grow is to move into different countries.  I learned that since I was learning how to be a businessman.  It was in 2006 when I started my international journey.  I started my first office in South America, in Columbia.  It was an interesting and risky adventure.  It was something I really wanted to do, so I decided to take the risk.  After that, I started an office in Spain, and later in Switzerland.  It was in 2010 when I decided to expand to the United States.  One of the reasons was because some of my clients in Mexico and South America were American companies and they were asking us, ‘Why don’t you help us in the United States?  Why don’t you have an office?’  It was an idea that my clients gave me, and I decided to take the opportunity.  In 2010, as you know, it was not an easy time.  It was an economic situation where the world was the world was really difficult.  It was an interesting journey.”

Q: You moved your family here, right?  How was that?

“Yes, we moved all together.  I presented this opportunity to my wife.  At first, I had to convince her.  I thought she was going to say ‘no.’  But then she said, ‘why not?  Let’s try it.’  We decided to take one year and try it and if it didn’t work out, we would move back to Mexico.  The first year was fantastic!  We learned a lot.  It was a completely different change in the way we live, the way we interact with kids, and the way we work.”

Q: What is Lean Six Sigma?

“Lean is a philosophy, a methodology, and a set of tools created by Toyota.  Toyota created this methodology based on the learnings they had from when Japanese companies came to the United States to learn best practices so they could improve their productivity based on the U.S. productivity after the second World War, that was eight times higher.  They took all this knowledge and converted it into a system.  It was called the Toyota Production System.  On the other hand, Six Sigma was created by Motorola.  They created it as a secret project in the 80s.  At the end of the 80s they presented it as a project to succeed in quality.  They had a lot of problems with quality.  It was in 1988 when Motorola won the Quality Award given by President Ronald Reagan.  Ronald Reagan said to Bob Allen, who was the CEO, it was incredible how you improved quality.  You have to show this to the world!  And Bob Allen said okay and they called it Six Sigma.  Together, Lean and Six Sigma became the most powerful methodology to improve quality and productivity.”

“We can condense this into two words.  Lean Six Sigma is about speed and quality.  You need speed and quality for sales, marketing.  If you have a restaurant or hotel, you need speed and quality.  Even in decision making we need speed and quality.”

Q: What kinds of challenges are your clients usually facing, especially in technical organizations?

“A large number of companies are dealing with delivery time and cost, especially cost.  Individuals are also facing increasing job opportunities and increasing competition.  The typical customer we have is not delivering their products on time.  In a software company, one of the main headaches they have is they are not delivering on time; the software sometimes does not have the quality.  Anything that is related to quality and speed, that’s something where we can help.”

To hear examples of how Luis motivates technical leaders to be more efficient, how he developed himself from introvert to people-oriented, and what he’s learned is most important to managing his own team, listen to the episode.

Words of Wisdom:

Helping others is the most wonderful thing.

Better leaders are better teachers.

Once you give employees the information, tools, and trust to make decisions, things start changing.

Contact Luis Socconini:

Email: luis@socconini.com

LinkedIn: https://www.linkedin.com/in/luis-socconini-9205351a/


Bob Salomon: Learning Disabilities, Computers, and Communicating



Joanie has a conversation with Bob Salomon, president of CIO Systems.  One of the coolest things about Bob is his willingness to talk about how he’s dealt with dyslexia and ADD and how that actually motivated him to get into tech. Bob also talks about how they “make IT boring” at CIO Systems.  They do IT security and support and help employees more be more productive.  In addition, Bob talks about how to network and ways to get involved in community service.

Highlights:

Q: Tell us your story of how having dyslexia and ADD drew you into IT work.

“It’s been a major stumbling block and also a path for me.  I grew up in the 60s and 70s.  At the time, it wasn’t quite understood.  I did terrible in school.  I was a C-D student for most of elementary and high school.  I only got into college because, at the time, it was very easy to get into state university.  All you had to do was score a certain level on the SAT.  My SAT scores were very high and, even though my grades were very low, I automatically got into State.

I went to Cal State Long Beach.  There it was the second time I’d ever had to touch a computer.  Back then, it was virtually impossible for the average person to get close to a computer.  There was an Apple II in the library, and I started programming on that.  One of my nerd friends, he was in the mathematics department, and he gave me an account on school mainframe, the PDP-11/70.

There wasn’t a good word processing program at that time.  There were text programs, but you had to keep switching between modes and there was no visible cursor.  You had to remember where you were and type commands to move forward or back to a document.  So it was very cumbersome.  I actually wrote my own word processing program with a dictionary.  That’s a major accomplishment to be able to create a dictionary when you’re dyslexic.  I was actually the first person to hand in computer-generated homework for a liberal arts class.  The teacher had to go to the academic senate to get approval to accept my homework.

They had a program for adults with learning disabilities at California State.  It was an excellent program and I was very happy to get into that.  With that support, I was able to graduate on the President’s Honor Roll.  I went from being a C student to the President’s Honor Roll.  Just by doing my work on the computer and handing it in that way made all the difference in the world.

For so long, it was impossible to communicate by writing.  I would think of words and I would think of them phonetically and there was no easy way of looking them up in a dictionary.  I would have to think of synonyms and it was very hard to edit and I would mess up the edits.  Basically, all of my life I had a very negative view of myself because everything I did was terrible.”

Bob’s story continues to be riveting.  To hear how he turned himself around, managed through his frustrations, and empowered himself to start his own company, as well as how he developed his people skills and how he delights customers, listen to the podcast.

Words of Wisdom:

It’s very common for people with ADD to run their own company.

As an IT expert, I’ve monetized my paranoia.

Computers are there to be tools and they need to be up and running.

If we do it right, nothing should happen and selling nothing is sometimes a little harder than it should be.

Shout Out:

Brian Jackson at Sandler Training for sales training.

Contact Bob Salomon:

Call: 619-293-8600

LinkedIn: https://www.linkedin.com/in/bob-salomon-675872b/

Website: ciosys.com


David Oates: Managing Coronavirus and Other Crises



David Oates is a Crisis PR expert with 25 years of experience in the field. He helps organizations repair their brand’s reputation in the press and online. He can handle any Crisis PR situation and train others to do the same. As a U.S. Navy Public Affairs Officer and a corporate PR professional, he dealt with a broad range of Crisis PR issues. These include mass layoffs, large-scale accidents, product recall, inappropriate acts by executives, and more. He’s also been a key advisor for companies during the Coronavirus crisis. Do you know what to do—and what NOT to do—in these situations?  Listen to the episode.

Highlights:

Q: Tell us your story of how you’ve worked with nerds on PR crisis management and in what contexts.

“I was an officer in the Navy and, in the mid-nineties, I became a PR Officer.  Crisis was just a part of the day’s activities.  As you can imagine, in the military you’re in foreign ports of call, you’re in combat situations.  There are 24-hour very heavy industrial operations, so accidents, sailors and marines behaving badly, different hot war engagements and so on.”

“After that, I went into corporate America.  I worked largely, but not exclusively, with startups and small cap publicly traded companies.  The things that we would work on, in addition to promoting their software products, was if there were adverse news events that would occur that would get the ire of not just the press, but also of their highly trained employees that they were trying to keep.  Just as important to them were their customers and their investors.”

“Those types of scenarios were such that when there were things they didn’t want to talk about, I had to get them prepared to talk about them—in such a way as to allay the concerns of employees, who were going to go literally across the street to the next job opportunity, and investors who were going to be reticent about getting the next round of funding closed or secured, while keeping the executive team intact, and certainly customers who were taking the risk to go with this new product in beta mode.”

“I was also head of marketing in-house for a software company and, about 13 years ago, I went out on my own.  It’s been a great ride!”

Q: What constitutes a Crisis PR event and who is involved, especially in technical companies?

“When folks think about PR, and certainly Crisis PR, they naturally default to the news organizations and the general public.  That’s good to focus on, but often focusing on that is at the detriment of focusing on even more important audiences—employees, customers, partners, investors, and other stakeholders.  Notice I named employees first.”

“There are two things to think about with employees.  First off, they are the ones who are dealing with the customers and stakeholders on a daily basis.  They are the front lines of you being able to articulate a value proposition and deliver on that.  If the employees are not told what’s going on, and are not addressed on their concerns, and are not able to be empowered with messaging to say to the other stakeholders, you’re done.  You won’t repair yourself.”

“I don’t care what you say to a reporter or to a news organization.  If the employees don’t buy into it and are not brought in to help you through it, the story will linger.  It will then perpetuate on the blogosphere.  Google will index it.  You’ll then see negative reviews on things like Glassdoor and other tech review sites.  Blog reviews, like Mashable and TechCrunch will pick up on that and it will be a real mess.  This is most important for tech companies.”

Listen in to hear answers to these questions too.

What kinds of challenges do technical leaders tend to have in responding to a crisis PR event?  How do handle Coronavirus Crisis PR and other similar health situations.  What should you NEVER do in a Crisis PR situation?

Words of Wisdom:

Employees are going to be the backbone of whether you make it through an adverse event.

Nowadays, everyone is a broadcaster.

When employees are ticked off, do they wait until the end of the day to post something about work?

There are two things you do in every Crisis PR situation: show empathy and action.

People respond to an event with emotions first and logic after.

You can’t ignore the people shouting at you even though you disagree with their response.

Contact David Oates:

Website: Publicrelationssecurity.com

Email: david@publicrelationssecurity.com
LinkedIn: https://www.linkedin.com/in/davidoates/