Tag Archives: engineering

Eric Weiss: Building Products People Love



Joanie interviews Eric Weiss, founder of Full Cycle Product Development.  Eric has led massive development projects worth billions of dollars, including the Sony Playstation 3 and Qualcomm’s $9 Billion patent licensing machine. Eric is a product technology consultant and startup advisor and the author of Build the Right Things: How to Design and Build a Product People Will Love.

Highlights:

Q: Tell us how you got to where you are now and how you came to write your book.

“I’m an engineer by trade.  I’ve been writing code since I was very young, went to school for it, and started to work as a software developer.  But I really quickly learned that my passion was in product and leadership and startups and so I went and got my MBA.  I got certified to be a project manager and a Scrum Master and all this stuff.  I bridged the gap between the technology and engineering side of things and the product and business side of things.  I spent much of my career at very large tech companies driving very large engineering projects.”

“But then I’ve had this consulting practice on the side now, for over 10 years now, working with early stage startups and growth stage startups to validate their business model, to gain traction, to raise early capital, and then ultimately scale up and grow and get acquired.  I’ve been a CTO and completely owned the delivery model.  I discovered through experience that, while I was so focused on the efficiency of my development team, and having clean and clear Agile methodologies, nothing was less efficient than working on the wrong things.  I started really heavily leaning into product management and the user experience to make sure we were focusing on the right things.  This culminated in the book.”

Q: How do you get engineers to care about the customer experience or to see it from the customer’s perspective?  How do you understand what features your customers really need?

“Yes, engineers love technology, but more than anything, they want to have purpose.  They want to know the work they do has meaning and impact to benefit real people.  The other thing is that engineering is a really creative endeavor.  They don’t like to be told what to do.”

“The challenge is that too many teams are structured in a way and too many leaders lead in a way that puts engineers in this mode where they’re decoupled from the purpose of their work.  They’re not given creative freedom and they almost become beaten down and they get to where they don’t care and just want to play around with the technology because it gives them some enjoyment, but they’re disconnected from the larger picture.”  To hear Eric’s solutions to this problem and to hear answers to these other questions, listen to the episode.

Other questions that Eric answers: How do you build effective Agile teams?  How do the people on the teams survive a “never-ending marathon” of Agile?  What common people issues do you see in the startups that you advise?

Get a free copy of Eric’s book here.  Watch Eric’s talk on Agile First Principles here.

Words of Wisdom:

It’s not the velocity of our Scrums, it’s that we don’t understand our customers or ourselves well enough to know what the user experience should be.

People are the most difficult part of building products.  Technology is very rarely the thing that holds us back.

CEOs are an interesting bunch and have to be dealt with delicately.

Be fearless and go out and do things.

Contact Eric Weiss:

Website: FullCycleProduct.com

https://www.linkedin.com/in/ericmweiss/


Meetesh Karia: Advantages of Diverse Teams



Joanie interviews Meetesh Karia, CTO of The Zebra, the nation’s leading insurance search engine.  Meetesh’s interest in computers goes back to childhood.  He taught himself several programming languages back in the 80s when he was a kid and played on his dad’s 8086 computer.  He studied computer science and math and minored in psychology in college.  Meetesh is first generation Indian American and he grew up understanding and valuing what diverse teams bring to the table.  We talk about how to recruit, hire, and manage diverse people, the unexpected benefits and challenges of diversifying, how to manage people remotely, and how Meetesh grew from managing a handful of people to over a hundred.

Highlights:

Q: Why and how do diverse teams help?

“Let me start by illustrating it with a story.  In early days at The Zebra, when we were designing our first release and we were designing the thing we thought we wanted to use.  We built it and released it.  What we learned through that was that 40% of drivers in Texas drive uninsured and that there are a significant number of them that pay their insurance on prepaid debit cards.  They do that because they pay enough to get legal and then let it lapse and that’s because they are deciding on whether to pay this or their utility bill or their phone bill.  While I didn’t come from significant means, I thankfully was lucky enough to never have to worry about are we legal or do we have lights?  That different perspective never occurred to any of us because we had not lived it.  That’s one example of how and why diversity, in terms of viewpoints, experiences, age, and everything, is critical to building a better company and team.”

Q: I hear a lot of excuses of why people don’t hire for diversity.  What kinds of strategies have you used to attract diverse people?

“It is challenging but it is doable.  I’ll challenge people to do it because it’s worth it.  One of the reasons it’s challenging is that we, as humans, want to be around people who are like us.  That goes to recruiting as well because we tend to subjectively prefer people who are like us.  People applying tend to look at those companies and if the group of people in those companies don’t represent them, then they aren’t as interested.  It is a challenge and it does require being extremely intentional about it.  It doesn’t happen by accident.”

“A while back, our company was all male—thankfully from different backgrounds—and I started thinking that if I don’t find a woman and start the process of making a gender-diverse team, then it will become more and more daunting for a woman to come into a team full of men.  Around that time, I was looking for help with management of the team.  I sought to hire a project manager.  I thought to myself, this is an opportunity for me to remove the requirement to be technical, to widen the top of the funnel, and focus on bringing in a qualified woman to the team.  That, hands down, has been the best hire I’ve made in my entire career.  She went on from being our project manager, to Director of Engineering, and recently, I promoted her to VP of Engineering.”

Q: How did the non-technical project manager end up in such a technical role as VP of Engineering?

“She picked up enough along the way and she’s a phenomenal people leader.  She learned enough along the way to know when to call BS and when to bring in help.  She’s not going to architect the system, but I don’t need that.  I’m the CTO and I have people with strong software engineering skills.  I need someone as VP of Engineering that can drive delivery, that can manage the team, that can grow the team.”

To find out how they widen the funnel, find people from non-traditional sources, and screen them to know they’ll be successful at the job, as well as the unexpected benefits the company experienced, listen to the episode.

Words of Wisdom:

“I don’t think we’ve ever made it mandatory to have a college degree.”

“I’m a big believer in the value of periodic face-to-face communication for remote teams.”

“What’s the cost of not diversifying?”

Contact Meetesh Karia:

Twitter – @tesh11
LinkedIn – tesh11